Machinery Industry Investment Outlook Report: Domestic Industrial Robot Demand Is Strong


May 28,2019

The Chinese market is one of the main drivers of the growth of the global industrial robot market.

The Chinese market is one of the main drivers of the growth of the global industrial robot market. According to GGII data, the sales volume of industrial robots in the Chinese market in 2017 was 136,000 units, a year-on-year increase of 60%. Among them, light-loaded models such as small six-axis and cooperative robots have become the main driving force for the acceleration of the current round of industry. Due to its small size, flexibility and high degree of development, the light load has a large replacement space, and the corresponding process range is wider from the industrial application. Especially in the current state of emerging technology update iterations, light-loaded robots are used for the secondary replacement of consumption upgrades in applications with more input personnel and simple actions and high repetition.

The penetration rate of sub-sectors is gradually increasing, and domestic brands with light load are expected to continue to benefit.

In 2017, in the downstream applications of domestic industrial robots, in addition to automobiles (complete vehicles and parts) accounted for 33.25%, electronic and electrical proportions accounted for 27.65%, a total of more than 60%. At the same time, the proportion of food and beverage tobacco increased from 1% in 2016 to 2.27%, which proves that the penetration rate of robots in the sub-sector is gradually increasing. In addition, the six-axis or higher-end high-end industrial robot market in the fields of automobile manufacturing and welding is mainly occupied by Japanese and European and American companies, and domestic industrial robots are used in electronics and other industries. This also led to the increase in domestic robots mainly based on small six-axis robots. In the next few years, the auto industry will maintain a high probability of stability, and domestic brands with other small six-axis robots such as the 3C field are expected to continue to benefit.

The system integration breakthrough is to bring a double-edged sword, the volume of the mass to drive the profit turning point

From the experience of foreign robot benchmarking companies, combining ontology with process and integration technology can generate a complete solution and establish a solid competitive advantage. At present, as many as 64% of system integrators in domestic enterprises are the most important cut-in links. Due to its non-standard attributes, system integration is a double-edged sword for the company's development. It has a short-term explosive force but is easy to form a bottleneck in scale. Since the industrial robot industry belongs to the field of heavy assets, the proportion of fixed assets is relatively high, and therefore, the scale advantage is the moat for profitability in this field. And precisely, system integration is an important way to understand the industry's processes, and is also an important channel to promote ontologies. Therefore, the ontology + integration has become the preferred way for the development and growth of domestic robot manufacturers, and the volume of the bulk drives the profit turning point.

Foreign capital still has an absolute advantage, although the domestic substitution has gradually blocked the trend.

In the face of the strong four families, domestic brands simply cannot rely on the industry dividends to stand out, and enhancing their core competitiveness has become an important way for domestic brands to break through. Based on clear positioning (light load), develop markets that are not focused on foreign brands such as education, furniture, food and beverage, and use top-down system integration solutions to expand sales channels and provide targeted customization. The service will help domestic robot manufacturers to achieve cornering overtaking. Based on the above, recommend the domestic robot advantage enterprise Eston.